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  • Brew Monday – supporting Samaritans today and every day

Brew Monday – supporting Samaritans today and every day

  • Posted by Sylwia Korsak
  • Categories Mental Health & Wellbeing
  • Date January 18, 2021
  • Comments 0 comment

I always feel a bit dubious about days like Black Friday or Blue Monday or other days promoting shopping and discounts. Blue Monday is especially difficult because we know that the second part of January can be difficult for people who struggle with their financial health. So I am extremely grateful to Samaritans for shifting the focus from shopping to human connection with their #BrewMonday national campaign.

I love the simple, yet stylish design of all event assets allowing people at home celebrate regardless of pandemic restrictions.

I like the little cake-themed badge designed by Charlie Mackesy, maybe because I am biased – his Instagram account always cheers me up on darker, heavier days.

Thank you to the brilliant @charliemackesy for this #BrewMonday illustration 💚

We can all still share a cuppa and slice (or two!) of cake with a friend for Brew Monday, even if it's over a video chat 🤳🍰 pic.twitter.com/fwKt8eCBz0

— Samaritans (@samaritans) January 18, 2021

Many times digital campaigns forget about offline world. Let’s face it, in 2021 virtual and offline realities are so interconnected that it would be a pity not to tap into both. In times of pandemic it is also especially important to allow people connect with a cause in a physical world. So it’s nice to see all those assets and ideas from Samaritans.

I also find it very well timed that their new book written by Katie Columbus was launched recently. If you are looking for actual insights, basics of active listening, tips for self-care, a framework for creating a safety plan (for yourself or others) this book might be exactly what you need (great resource for everyone, including mental health professionals).

I hope I don’t have to explain why Samaritans are ever so important at the moment – as well as all other mental health organisations. So even if you have missed the preparations for today, why not support the Brew Monday and repeat it on Tuesday, Wednesday…every day of the week? Wouldn’t be nice if we could reach out to another person at least once a day and check in with them?

Tag:charity, digital campaigns, mental health campaigns, Samaritans

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Sylwia Korsak

I am a senior social media and digital wellbeing consultant, coach and counsellor.

Since 2004 I am helping individuals, organisations and brands articulate their stories with the help of the social web and find humanity in the digital world.

I am a word of mouth marketer advising nonprofits and commercial brands on informed, realistic, sustainable digital strategies. I help organisations and brands develop sustainable digital wellbeing strategies. I am a personal adviser, coach and counsellor working with individuals wishing to identify, plan and develop their digital wellbeing goals. I am supporting clients in understanding the growing range of choices related to their online activities and in making decisions benefiting their personal careers and wellbeing.

I offer a wide range of digital services, so please take a moment to learn more about my experience, but also check out the testimonials from my past and current clients. I am always happy to chat about digital wellbeing and social media so feel free to get in touch for an initial consultation. I practice what I preach. I am a blogger passionate about digital and wellbeing. I take visual notes about my hobbies: coffee and allotment gardening. I record inspiring moments in my personal photo notebook. I am a founder of BarcampNFP and BigosUK.

I currently work mainly in digital wellbeing and mental health. I am a Community Champion at OTR Bristol, a social movement for young people’s mental health (the oldest youth counselling service in the Bristol area). I volunteer for Bristol Mind and other local mental health charities.

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