I always feel a bit dubious about days like Black Friday or Blue Monday or other days promoting shopping and discounts. Blue Monday is especially difficult because we know that the second part of January can be difficult for people who struggle with their financial health. So I am extremely grateful to Samaritans for shifting the focus from shopping to human connection with their #BrewMonday national campaign.
I love the simple, yet stylish design of all event assets allowing people at home celebrate regardless of pandemic restrictions.
I like the little cake-themed badge designed by Charlie Mackesy, maybe because I am biased – his Instagram account always cheers me up on darker, heavier days.
Many times digital campaigns forget about offline world. Let’s face it, in 2021 virtual and offline realities are so interconnected that it would be a pity not to tap into both. In times of pandemic it is also especially important to allow people connect with a cause in a physical world. So it’s nice to see all those assets and ideas from Samaritans.
I also find it very well timed that their new book written by Katie Columbus was launched recently. If you are looking for actual insights, basics of active listening, tips for self-care, a framework for creating a safety plan (for yourself or others) this book might be exactly what you need (great resource for everyone, including mental health professionals).
I hope I don’t have to explain why Samaritans are ever so important at the moment – as well as all other mental health organisations. So even if you have missed the preparations for today, why not support the Brew Monday and repeat it on Tuesday, Wednesday…every day of the week? Wouldn’t be nice if we could reach out to another person at least once a day and check in with them?
